Noida, February 2026 : Bollywood superstar Parineeti Chopra graced the
launch of Bhima Jewellery’s new showroom in Noida, marking the brand’s growing
presence across India. The event welcomed both Bhima’s customers and guests to
celebrate the opening of a new venue of cinematic glamour combined with a
century of craftsmanship and reliability.
Parineeti’s presence adds excitement and star power
to Bhima’s launch as they complete their 100-year anniversary of providing
high-quality jewellery through their commitment to purity, honesty, fair
business practices, and timelessness. The launch reaffirms Bhima jewellery’s
rich heritage and connection to today’s consumers while remaining true to their
commitment to providing high-quality jewellery and services.
The showroom is located at P17, Sector 18, Noida. It
has an extensive selection of 22-carat gold jewellery; all products are 100%
certified by the Bureau of Indian Standards (BIS); Bhima offers transparent
pricing, and the state-of-the-art retail experience provides a unique opportunity
for buyers to appreciate the craftsmanship and history of Bhima jewellery in
combination with today’s needs.
Speaking at the launch, Parineeti Chopra said, “Jewellery is deeply connected to personal milestones and memories, and Bhima Jewellery understands that beautifully. Their focus on trust, purity, and thoughtful design is what makes the brand truly special, even today.”
Dr. B. Govindan, Chairman, Bhima Jewellery, shared, “Opening
the Noida showroom is not just about adding a new store, but about becoming a
part of the city and its people. As we complete 100 years of our journey, our
focus remains on offering jewellery customers can trust, with honest pricing,
quality craftsmanship, and a comfortable shopping experience.”
Mr. Sudhir Kapoor, Managing Partner, Bhima Jewellery, added, “As
Bhima completes 100 years, our focus remains on building a future-ready retail
business while staying true to the values that have earned customer trust for
generations. The Noida launch is a strategic step in our pan-India expansion,
allowing us to connect with a growing base of discerning consumers.”
The launch event saw guests enjoying personalised walkthroughs,
curated jewellery displays, media interactions, and celebratory moments with
Parineeti Chopra and the Bhima Jewellery leadership team, marking the brand’s
entry into Noida in a memorable way.
As Bhima Jewellery enters its centenary phase, the
brand continues to focus on design innovation, omnichannel retail, responsible
expansion, and geographic growth, while maintaining the rigorous quality and
purity standards that have defined it for generations.
About Bhima Jewellery
Founded in 1925, Bhima Jewellery is one of
India’s most trusted jewellery brands, known for its uncompromising standards
of purity, ethical business practices, and excellence in craftsmanship. Today,
the brand operates a strong retail network across India and the UAE, offering
gold, diamond, platinum, and silver jewellery across bridal, festive, everyday,
and contemporary collections, seamlessly blending heritage with modern retail
innovation.
For more information, contact:
Heeta Raina | Kannika Shembekar
9682170988 | 8446650899
heeta@moshimoshi.in | kannika@moshimoshi.in
Website: https://www.thebhimajewellery.com/